A good friend enthusiastically turned to me when I told him I was going to Tulum, and said, “Tulum!? It’s Instagram heaven!” and truly, he couldn’t have been more correct. But before you set foot on the beautiful streets of Tulum, you’ll need an itinerary. So here is what to eat, drink and do ,and where to stay for 48-72 hours in Tulum, Mexico.

Transportation: I came from another hotel in Cancun, and used the front desk (thanks Whatsapp, a few weeks in advance) to reserve round trip transportation with a discount. Be sure to negotiate the cost in advance. After sticking around Tulum for a few days, I learned of a local taxi company with more reasonable rates to get around town (email me if you need their contact info!)

Of course, no trip to Tulum is complete without visiting the cenotes. We made friends with a group of women who went to a very instagram friendly cenote the day before, but ran into a classic “instagram v. reality” issue where everyone was there for pictures, not to swim in the water. [Side note: their photos were gorgeous, but probably not worth the very long taxi ride and lack of swimming to get there.]